Websites for medical practices
The practice website that finds your ideal patients.
Patients get a recommendation, search online for the practice and check whether they can trust it. Your website has to give orientation, show secure ways to make contact, and make the next step easy.
We build it fast, locally findable, and with data-minimal contact or appointment-booking paths. HWG, MBO-Ä, GDPR, the mandatory legal notice (Impressumspflicht) and the BFSG are considered from day one — fixed price, hosting in Germany, one personal point of contact.
No sales pressure. You get a doctor-specific check of your existing site — even if you never work with us.
The problem
Patient trust needs more than a nice-looking site
For a medical practice, the website isn’t just a matter of design taste. Patients want orientation, want to make contact quickly, and need to be able to rely on factual information. That’s exactly why professional law, data protection and mandatory disclosures belong in the build from the start — not in the final round of edits.
HWG & MBO-Ä
What counts as factual patient information — and what is a promise of healing that invites a cease-and-desist letter? The fine can reach up to 50,000 euros (§ 15 HWG). MBO-Ä § 27 allows factual, profession-related information and prohibits promotional or comparative advertising.
GDPR Art. 9 & legal notice
Health data is a special category — a contact or appointment form has to match that: encrypted, data-minimal, with a data processing agreement (AVV, Art. 28) for every service. The legal notice (Impressum, DDG § 5) needs seven mandatory details within a maximum of two clicks.
No clear feedback
After a relaunch, many practices don’t know whether the site is being found, whether patients use the appointment path, or where contact drops off. Without monthly reporting, the website stays a matter of guesswork.
Does your site confirm that trust — or does it slow down the next contact?
What applies to your practice specifically — and what explicitly doesn’t — we clarify in detail. Not as a blanket rule.
How we build your practice website
Three pillars. Each one provable.
Get found where patients search
Patients search locally. That’s why every practice website is built on a local foundation — not on reach-focused wishful thinking.
A Google Business Profile with the right primary category, consistent practice data and structured practice details — the foundation for the Google Maps pack and for AI search, where almost no one in the practice market shows up yet.
Your local position for “dentist + munich” sits in the cockpit — as a number that moves, not a claim.
Whether and how your practice shows up in AI search today is a young, fast-changing question. We treat it as an edge — not a guarantee.
Built legally sound (HWG/MBO-Ä/GDPR), not retrofitted
The legal guardrails are part of the build — doctor-specific, not a late add-on.
Factual procedure descriptions instead of a promise of healing that invites a cease-and-desist letter, a legal notice per DDG § 5, an encrypted contact path with no mandatory diagnosis field (hosting in Germany, AVV under Art. 28) — and an honest word on whether the BFSG is even a duty for you.
In the website check you get a concrete HWG, legal-notice and data-protection check of your existing site — no blanket verdict, but points specific to your site.
We build legally sound and know the subject, but we don’t replace legal advice. When in doubt, we align wording with your medical board.
Fixed price — and phone-line relief as real value
You know the price upfront. And your website takes real load off your overstretched front desk.
A transparent fixed price instead of open-ended hours, maintenance handled by us. And your website relieves the overstretched front desk: online appointment booking, FAQ self-service and upfront information take load off the phone line — the value shows up monthly in the cockpit, no promise on patient numbers.
According to Bitkom (2025, n = 1,145), 64% have already booked a doctor’s appointment online; 84% of those name independence from phone office hours as the biggest advantage.
Which tasks realistically move off your front desk we estimate soberly together with you — we don’t promise a blanket time saving.
Free · no obligation
Already have a practice website? Get the check.
A doctor-specific look at your existing site: load time, local findability, mandatory disclosures and the BFSG question — concrete points, not an automated report.
Ongoing proof
The cockpit shows what happens after launch.
Most agencies build a site and disappear. You’re left with an invoice and the question of whether it ever pays off. We flip that around. Every practice gets a cockpit and a short Monday email — real figures, no polished numbers.
Sample view with anonymised data — deliberately no made-up figures.
Fixed price · transparent
Prices you know upfront.
For most practices, Pro is the right entry point — enough room for your own service, location and IGeL pages plus a blog for legally sound patient information. The lean start is available from Starter.
- up to 5 pages
- 1 hr support / month
- migration of your old site incl.
- cockpit & report incl.
- up to 15 pages
- 2 hrs support / month
- blog / CMS for patient info incl.
- analytics report included
- migration, cockpit & report incl.
- unlimited pages
- 4 hrs support / month
- local search + AI visibility incl.
- blog / CMS + analytics incl.
- migration, cockpit & report incl.
All prices without VAT — exempt under § 19 UStG (German small-business rule). Switzerland: +25%.
Quick estimate
What would your website cost?
Proof, not claims
How you can measure us.
A verifiable way of working instead of loud reference-speak: this site, the practice check and the Monday email show you how we work.
It runs on exactly the setup your practice gets — hosted in Germany, built accessibly, fast. No mockup: test the tech and speed yourself.
The website check looks at orientation, mandatory disclosures, data protection, the BFSG question and local visibility. You get concrete points about your site, not a blanket statement.
Every week you see, in plain words, whether patients find the site and where contact happens. If something isn’t working, you see it, and we talk about it.
What doctors ask us
Objections — the honest answers.
Are before-and-after photos still allowed on a practice website?
On 31.07.2025 (I ZR 170/24) the BGH (German Federal Court of Justice) extended the advertising ban on before-and-after depictions of hyaluron/filler injections. Botox is not covered by this and has not been decided by the top court. The legally sound alternative is a factual description of the procedure with qualified statements.
Does my medical practice website have to be accessible under the BFSG?
The duty applies once you offer an interactive service such as online appointment booking. Pure information sites and micro-businesses (under 10 staff and at most 2 million euros turnover, both conditions) are exempt from the BFSG (Germany’s accessibility act). We check your actual exposure instead of claiming a blanket duty.
As a doctor I can barely advertise anyway — is a website even worth it?
This isn’t about advertising — it’s about factual patient information and findability within what the HWG (Heilmittelwerbegesetz, Germany’s law on advertising medicinal products) and the MBO-Ä (physicians’ professional code) allow. Precisely because the rules are strict, you need someone who knows them — not someone who breaks them by accident.
Is my patient data safe in the contact form?
The form is encrypted, data-minimal and has no mandatory diagnosis field. Hosting is in Germany, with a data processing agreement (AVV) under Art. 28 GDPR for every service involved, and no third-party tracking without consent. We build so that as little sensitive data as possible is generated in the first place.
Isn’t jameda or Doctolib enough on its own?
Portals are rented space — with competitors right next to you and legal issues of their own. Your own domain is the channel you control, and it counts as an independent source in Google and in AI search. One doesn’t replace the other; your own site is the foundation.
Free · no obligation
Start with the website check.
We create a personal, no-obligation website check of your existing practice website — not an automated report, but a doctor-specific look at three things: legal notice & compliance (HWG/MBO-Ä incl. before-and-after images under the BGH ruling, DDG § 5), data protection & BFSG, local & AI visibility. No sales pressure. What we find is yours.
No obligation · no cold-mail list · hosting in Germany
The content of this page is general information and does not replace individual legal advice. Statutory references (HWG, MBO-Ä, DDG, TDDDG, GDPR, BFSG) and the BGH ruling of 31.07.2025 (I ZR 170/24) reflect the position at the time of publication. All prices without VAT — exempt under § 19 UStG (German small-business rule).