Your practice website — built legally sound (HWG/MBO-Ä/DSGVO), not patched afterwards.
HWG, MBO-Ä, DSGVO, imprint obligation, BFSG: a practice website follows different rules than an ordinary web presence.
We build it so it meets those rules from the start — findable on Google and in AI search, fast on mobile, and with a data-minimising contact and appointment path that suits health data. Fixed price instead of an open hourly barrel, hosting in Germany, one personal point of contact.
No sales pressure. You get a doctor-specific finding on your existing site — even if you never work with us.
your-practice.comlive
Local visibility · cockpit
“specialist + town” Local-Pack#2▲ 5
Profile views / 30 d538▲ 22%
Enquiries via site9▲ 4
Visibility being builtrunning
The legal minefield no generic agency handles cleanly
Most web agencies build pretty sites. For a medical practice that is not enough. Here every wording carries professional and competition law that a normal agency simply does not know. This is not fear marketing — it is the material your website lives in. We name the statutes, because as a doctor you think in statutes anyway.
Does your site comply with medical professional law — or is it vulnerable without your knowing?
01
HWG & MBO-Ä
What is factual patient information — and what is a warnable cure claim? The fine range reaches up to 50,000 euros (§ 15 HWG). MBO-Ä § 27 permits factual, profession-related information and prohibits promotional or comparative advertising.
02
DSGVO Art. 9 & imprint
Health data is a special category — a contact or appointment form must suit it: encrypted, data-minimising, with an AVV (Art. 28) for every service. The imprint (DDG § 5) needs seven mandatory disclosures within at most two clicks.
03
No one measures whether anything works
“The last agency was a black box — I never knew whether the site brought anything at all.” We hear this often. A website without performance tracking is exactly that: you pay, and no one tells you what is happening.
What applies to your practice specifically — and what explicitly does not — we clarify in detail. Not in blanket terms.
How we build your practice website
Three pillars. Each provable.
01
Found where patients search
Patients search locally. So every practice website is built with a local foundation — not with reach poetry.
We set up your Google Business Profile completely and with the correct primary
category (your specialty) — the lever for the Local Pack and Google Maps. Plus consistent
NAP data (name, address, phone) across all relevant directories and structured data
(Physician / MedicalClinic / FAQPage with opening
hours), so your practice is read as a clean source. For multiple locations / MVZ: real
location pages with their own content — no duplicated city-spinning that Google penalises.
And we think beyond pure SEO: searchers increasingly ask ChatGPT, Perplexity or Google's AI
overview for a recommendation. To be citable there you need clean structure and clear signals.
In the practice market this field is still almost empty — a head start you can build early.
What you see
your local position for “Dentist + Munich” sits in the cockpit — as a number that
moves, not as a claim.
Whether and how your practice appears in AI search today is a young, fast-changing question.
We treat it as a head start — not as a guarantee.
02
Built legally sound (HWG/MBO-Ä/DSGVO), not retrofitted
Compliance is a standard component with us, not a surcharge module — doctor-specific.
HWG-/MBO-Ä-compliant texts: factual procedure descriptions with qualified
statements instead of cure claims — which are even stronger for SEO and E-E-A-T than an
image comparison.
Imprint under DDG § 5 with all mandatory disclosures, reachable in at most two clicks.
DSGVO-compliant contact and appointment path: encrypted, without a mandatory
diagnosis field, hosting in Germany, AVV under Art. 28, no third-party tracking without consent.
BFSG technology built accessibly — and honestly classified whether it is an obligation for you.
Before/after images — the BGH ruling of 31.07.2025: the BGH extended the before/after
advertising ban under § 11 HWG to Hyaluron / filler injections (case I ZR 170/24).
Botox (botulinum toxin) is not covered and has not been settled by the highest court —
anyone telling you otherwise has not read the ruling. This precision is exactly the difference
between advice and scaremongering.
Accessibility (BFSG) — the honest answer: the obligation
applies once you offer an interactive service (e.g. embedded online appointment booking).
Exempt are pure information sites and micro-enterprises — fewer than 10 employees
and at most 2 million euros annual turnover/balance-sheet total (both conditions
must be met). We tell you honestly whether you are affected at all, and build the technology
accessibly anyway.
What you see
in the website check you get a concrete HWG, imprint and compliance finding on your
existing site — no blanket verdict, but points on your page.
We build legally sound and know the material, but do not replace legal advice. In doubt we
align wording with your chamber.
03
Fixed price — and phone relief as real value
You know the price in advance. And your website takes real load off the overburdened front desk.
A transparent fixed price instead of an open hourly barrel (terms below), usually live in
14 days — we collect content in a short conversation, maintenance runs through us. A
client cockpit shows you monthly, in black and white, what your site delivers:
visitors, local position, enquiries. That is our ongoing proof of value — not a promise of patient numbers.
The biggest operational pain of many practices is not the missing website — it is the
overburdened front desk with scarce staff. Your website can take load off the line:
online appointment booking (on request, DSGVO-compliant), FAQ self-service (hours,
directions/parking, prescription and referral requests) and structured pre-visit information.
What you see
per Bitkom (2025, n = 1,145), 64 % have already booked a doctor's appointment online; 84 %
of them name independence from phone hours as the biggest advantage.
Which tasks realistically move away from your front desk we estimate soberly with you — we do
not promise a blanket time saving.
Ongoing proof
The cockpit: the answer to “the last agency was a black box”
Most agencies build a site and disappear. You are left with an invoice and the question of whether it ever pays off. We turn that around. Every practice gets a cockpit and a monthly report — the real figures, no polished vanity numbers.
cockpit·liveExample data
Profile views / 30 d
538
↑plus 22 % vs. last month
Local-Pack
#2
for “Dentist + Munich”
Enquiries
9
via the site, 30 days
AI visibility
4 ×
cited in AI answers
Beispieldaten · anonymisiertläuft
Local-Pack-Platzierung über 7 Wochen
Anfragen über die Seite je Monat
Who was thereHow many people visited your practice site — from your own data, never shared, never sold.
Where you standWhich positions you rank for on “Dentist + Munich” on Google — a number that moves.
What comes inWhether and how many enquiries come through the site. The report is the reason you stay.
Example view with anonymised data — deliberately no invented figures.
Fixed price · transparent
Prices you know in advance
For most practices Pro is the right entry — room for your own service, location and IGeL pages plus a blog for legally sound patient information. The lean start is available from Starter.
Are before/after images on the practice website still allowed?
On 31.07.2025 (I ZR 170/24) the BGH extended the before/after advertising ban to Hyaluron/filler injections. Botox is not covered and has not been settled by the highest court. The legally sound alternative is a factual procedure description with qualified statements.
Does my practice website have to be accessible under the BFSG?
The obligation applies once you offer an interactive service such as online appointment booking. Pure information sites and micro-enterprises (fewer than 10 employees and at most 2 million euros turnover, both conditions) are exempt. We check your concrete situation instead of asserting a blanket obligation.
I am barely allowed to advertise as a doctor — is a website worth it?
It is not about advertising, but about factual patient information and findability within what HWG and MBO-Ä permit. Precisely because the rules are strict, you need someone who knows them — instead of someone who breaches them by accident.
Is my patient data safe in the contact form?
The form is encrypted, data-minimising and without a mandatory diagnosis field. Hosting is in Germany, with a data-processing agreement (AVV) under Art. 28 DSGVO for every embedded service and no third-party tracking without consent. We build so that as little sensitive data as possible arises at all.
Are jameda or Doctolib not enough?
Portals are rented space — with competitors right next to you and their own legal issues. Your own domain is the channel you control, and the one that counts as an independent source in Google and AI search. One does not replace the other; your own site is the foundation.
Free. No obligation.
Before you commit: let us look at your site.
We create a personal, non-binding short check of your existing practice website — not an automated report, but a doctor-specific look at three things: law & imprint (HWG/MBO-Ä incl. before/after after the BGH ruling, DDG § 5), data protection & BFSG (encrypted form, tracking — and whether the BFSG applies to you at all), local & AI visibility. A diagnosis, no sales pressure. What we find is yours.
Reply usually within two business days. No newsletter sign-up, personal point of contact. Data-minimising form without a patient-data field.
The content on this page informs in general terms and does not replace legal advice in
individual cases. Statutory references (HWG, MBO-Ä, DDG, TDDDG, DSGVO, BFSG) and the BGH
ruling of 31.07.2025 (I ZR 170/24) reflect the position at the time of publication. All
prices net, plus 19 % VAT.
