Found where clients search
Legal search is acute and regional — “family-law specialist Munich”, not “law firm”.
So we build a dedicated, location-based landing page per practice area instead of one
collective “services” page, set up your Google Business Profile cleanly and add
LegalService/LocalBusiness schema (bar association, practice areas,
location, opening hours). That is the basis for being citable as a firm in local search
results and increasingly in AI search engines like ChatGPT or Perplexity.
In acute client search, clean practice-area pages and a maintained local foundation beat the big, interchangeable lawyer directories. Lawyer search is also among the topics where Google increasingly serves AI answers — whoever is cleanly structured there has a head start while most firms do not yet appear.
What you see your local position for “Family law + Munich” sits in the cockpit — as a number that moves, not as a claim.
AI recommendations are young and not predictable. We do not promise a place in the AI answer — we build the prerequisites and make the result measurable.
