Web agency for local businesses, practices and law firms
The agency that stays after launch.
We build locally visible websites that are legally sound to the current legal position, at a fixed price — and show you every month, in black and white, what your site delivers.
Most businesses already have a website. It just does not bring anything — it is slow, unusable on mobile, nowhere to be found on Google, and no one has ever measured whether anyone sees it at all. We do it differently: a fast, findable and legally sound site at a price you know in advance. And a monthly report that shows the value — instead of promising it.
No sales pressure. You get a concrete finding on your existing site — even if you never work with us.
your-practice.comlive
Local visibility · cockpit
Local-Pack position#3▲ 4
Profile views / 30 d412▲ 18%
Enquiries via site7▲ 3
Visibility being builtrunning
“We do have a website.” — That is exactly the problem.
Almost every business is online today — in the trades around 97 % (Bitkom/ZDH “Digitalisierung des Handwerks” 2025, n=504). But being online alone brings no enquiries. What matters is what your site actually delivers:
Does your website bring enquiries — or does it just sit there?
01
You are not found.
Anyone who does not appear in the Local Pack (the three map results at the very top) for “your service + your town” effectively does not exist for most local searches. And in ChatGPT, Perplexity & co. you do not show up as a recommendation at all.
02
You do not confirm the referral.
Your best clients come through referrals — and the referred person googles you before they call. In the trades, 40 % rate a missing or poor website as a knock-out criterion (source: Bitkom “Handwerkersuche” 2025, n=1,004). A sluggish, dated site costs the conversation before it begins.
03
You do not know whether anything works.
“Someone was on it before, it brought nothing” — we hear this sentence in every sector. A website without performance tracking is a black box: you pay, and no one tells you what is happening.
We solve all three — and prove it to you.
Three promises. Each provable.
Three promises. Each provable.
01
Found where your clients search
Local visibility is built in from the factory — not retrofitted at a cost.
Every site we build comes with the local foundation: a complete and correctly categorised
Google Business Profile, consistent contact data (NAP) throughout, structured data
(LocalBusiness / sector-specific schema) and real location and service pages — no
duplicated city-spinning that Google penalises. For location-bound businesses the
catchment area matters more than blanket reach: your clients search locally, so you win locally.
And we think beyond pure SEO: searchers increasingly ask ChatGPT, Perplexity or Google's
AI overview for recommendations. To be citable there as a source, you need clean structure
and clear signals. We build them in — and show you how to test for yourself whether the AI names you.
What you see
your local ranking for “your service + your town” sits in the cockpit — as a number that
moves, not as a claim.
AI recommendations are young and not predictable. We do not promise a place in the AI
answer — we build the prerequisites and make the result measurable.
02
Built legally sound to the current legal position, not patched afterwards
We know the rules of your sector — and build to them from the start.
Generic agencies build a pretty site and leave the legal side to you. With us, compliance
is part of the build, sector-specific:
Doctors & practices: HWG- and MBO-Ä-compliant, factual patient information
instead of warnable cure claims. Including the fresh position on before/after images:
on 31.07.2025 (I ZR 170/24) the BGH extended the before/after ban to
hyaluronic / filler injections. Botox is not covered and has not been settled
by the highest court — we claim nothing here that is not in the ruling.
Lawyers & firms: self-presentation that respects § 43b BRAO and the BORA —
no inadmissible superlatives, no success rates, but the complete mandatory disclosures
(DL-InfoV incl. professional-liability insurer with territorial scope) that competitors
otherwise warn over.
Tax advisors: advertising that complies with § 57a StBerG and § 9 BOStB —
factual information without sensational promotion, mandatory disclosures under § 42 BOStB cleanly set.
Everywhere: complete imprint under DDG § 5, DSGVO-compliant hosting in
Germany, data-minimising forms and a cookie consent that meets the requirements.
Accessibility (BFSG) — the honest answer: we build every site accessibly because
it is a better site. But we do not scare you: since 28.06.2025 the BFSG mainly obliges
providers with online booking, a shop or comparable interactive services. Micro-enterprises
— fewer than 10 employees and at most 2 million euros annual turnover (both
conditions must be met) — and pure information sites are generally exempt. What applies to your
site we tell you straight, instead of inventing an obligation.
What you see
in the website audit you get a concrete mandatory-disclosure and compliance finding on
your existing site — no blanket verdict, but points on your page.
We build legally sound and know the material, but do not replace legal advice. In doubt we
align wording with your chamber or in-house counsel.
03
Fixed price — and proof, not promises
You know the price in advance. And see the value every month.
No “on request” fog, no bait prices, no open hourly barrel. Our prices are public (see
below) and plannable — a clear setup amount plus a monthly subscription that already
includes care, hosting, updates and maintenance.
And then the part no one else shows: your cockpit. Your own, always-reachable area
where you see what your site delivers — visitors, local rankings, enquiries. In black and
white, with no effort of your own, refreshed monthly. That is the direct answer to “the
last agency was a black box”: with us there is no black box.
What you see
every figure in the cockpit comes from your real data — no estimates, no sales pressure,
just transparency about what your site delivers.
Ongoing proof
What no one else shows: ongoing proof in the cockpit
Most agencies build a site and disappear. You are left with an invoice and the question of whether it ever pays off. We turn that around. Every client gets a cockpit and a regular report — the real figures, no polished vanity numbers.
cockpit·liveExample data
Visitors / 30 d
1,284
↑plus 18 % vs. last month
Local-Pack
#3
for “your service + your town”
Enquiries
7
via the site, 30 days
SEO + GEO
4 ×
cited in AI answers
Beispieldaten · anonymisiertläuft
Local-Pack-Platzierung über 7 Wochen
Anfragen über die Seite je Monat
Who was thereHow many people visited your site — from your own data, never shared, never sold.
Where you standWhich positions you rank for on your most important search terms on Google — a number that moves.
What comes inWhether and how many enquiries come through the site. The report is the reason you stay.
Example view with anonymised data — deliberately no invented figures.
Fixed price · D-182
Prices you know in advance
Three packages, one clear principle: a one-time setup amount plus a monthly subscription that already includes care, hosting and maintenance. Migration of your old site is always included — no extra line item.
All prices net, plus 19 % VAT. Switzerland: +25 %.
Live reference
A real voice, promises you can verify.
“Finally a website I understand — and that really brings enquiries. That someone keeps caring after launch made the difference for me.”
Johanna Nagelanwaeltin-muc.de · Munich
Work sample
This page is the proof.
It runs on exactly the setup you get — hosted in Germany, built accessible, fast. No mockup: check the tech and the speed yourself.
No invented voices
Real references, as soon as they are approved.
No bought testimonial, no embellished rating, no invented figure — real voices follow as soon as they are approved.
Measurable
Success is shown, not claimed.
Every month a report from your cockpit — real views, real enquiries. Factual, with no vanity figures.
Hosting in GermanyDSGVO-compliant with data-processing agreement (AVV)One fixed point of contactYour code is yours
Objections
What you might be thinking now
I already have a website — do I need a new one?
The question is not whether you have a website, but whether it brings enquiries. A free website audit shows it concretely on your existing site: load time, mobile usability, Local-Pack position, and the points where work is being left on the table.
My clients come through referrals. Do I even need a good website?
The referral stays your strongest channel — the website does not replace it, it confirms it. The referred person googles you before they call. In the trades, around 40 percent rate a missing or poor website as a knock-out criterion (Bitkom 2025).
What does a website at mcmedia cost?
Prices are public and plannable: Starter from 490 euros setup plus 99 euros per month, Pro 2,900 euros plus 299 euros per month, Enterprise 5,900 euros plus 699 euros per month (each net, plus VAT). Care, hosting, maintenance, and migration of the old site are included in the subscription.
Do I get a guarantee of rank 1 on Google?
No. Reputable providers do not guarantee rankings; in the lawyer and tax-advisor context such a promise would even be problematic under professional law. mcmedia builds cleanly and makes progress visible monthly in the cockpit, instead of promising something no one can keep.
Does my website have to be accessible under the BFSG?
Often not as an obligation. Since 28 June 2025 the BFSG mainly applies to providers with online booking or a shop. Micro-enterprises with fewer than 10 employees and at most 2 million euros annual turnover, as well as pure information sites, are generally exempt. mcmedia still builds accessibly, as a mark of quality, not a fear sale.
Free. No obligation.
See for yourself what your site delivers.
Request your free website audit. We look at your existing site and send you a concrete short finding: how fast it loads, whether you are found locally, and which points cost you enquiries. No obligation, no sales pressure — even if you never work with us, the finding is yours.
Reply usually within 1–2 business days. No newsletter sign-up, no cold calls.
The content on this page informs in general terms and does not replace legal advice in
individual cases. Statutory references (HWG, DDG, § 43b BRAO, § 57a StBerG, BFSG, DSGVO)
reflect the position at the time of publication. All prices net, plus 19 % VAT.
